I saw that these two ads from The North Face and Peak Performance got printed.
The TNF ad is from a trip I did to Greece in February. We had really bad luck with the weather but we manage to get some good shots out of the trip anyway. Tom-Oliver was really delivering so I’m glad he got this ad.
I spent almost 6 weeks in Utah last season and shot most of the time up in Alta and Snowbird. The Peak Performance ad of Rachael Burks is from Alta on one of the coldest days last year, at least top 3 for me. It had snowed quite a bit and with very cold temperatures I finally got to ride the real Utah pow.
The last shot is of Johan Jonsson on another cover. That one if form a book about good touring spots in Norway.
Johan and me went up to Senja in northern Norway in May. We got super lucky with good weather and good spring snow for a week. The touring there is amazing, you start from sea level and skin your way up to some really good terrain. I will go back for sure.

Tom-Oliver Hedvall

Rachael Burks

Johan Jonsson

















